Free Competitor Analysis Assistant
Organise what you know about up to five competitors into a comparison matrix, a SWOT, channel gaps and positioning ideas.
Competitor Analysis Assistant: Organise what you know about up to five competitors into a comparison matrix, a SWOT, channel gaps and positioning ideas. It is free, needs no sign-up and runs in your browser. How to use it: 1) fill in your own business details; 2) add up to five competitors with your observations; 3) tick the channels each one uses; 4) click Build my analysis and download the CSV. This tool organises information you collect yourself. It does not visit websites or fetch data.
How the competitor analysis assistant works
This tool organises information you collect yourself. It does not visit websites or fetch data. You enter what you observed about your business and up to five competitors: website, price level, pricing notes, review rating and count, offers, strengths, weaknesses and the channels they use.
What it builds
- Comparison matrix: every business side by side, downloadable as CSV.
- SWOT: your strengths and weaknesses, opportunities from competitor weaknesses and open channels, and threats from competitor strengths, offers, ratings and lower prices.
- Channel gaps: channels at least half of your listed competitors use but you do not.
- Positioning ideas: angles based on common weakness themes in your notes, such as slow response, unclear pricing, poor service or outdated websites, plus a positioning statement template.
How the rules work
Ratings are compared with the competitor average. Review counts are flagged when a rival has many more than you. Price levels show where the market is crowded and where a budget, mid-range or premium gap exists. Weakness text is scanned for themes to suggest a positioning angle.
Limitations
The output is only as good as your notes. Check competitor ratings, prices and offers on the same day, and look at several sources such as Google, social profiles and their ads. The ideas are prompts for thinking, so test them with real customers before you change your positioning.
Competitor Analysis Assistant FAQs
How do I do a competitor analysis for a small business?
List your main competitors, then record their prices, offers, reviews, strengths, weaknesses and marketing channels. Compare them side by side, look for gaps no one serves well, and decide where you can be clearly different. This tool structures those steps for you.
What should a competitor analysis include?
Include each competitor’s offer and pricing, reputation and reviews, marketing channels, strengths and weaknesses. Then add a SWOT for your own business and a list of opportunities and positioning ideas that come from the comparison. Keep notes dated so you can track changes.
Does this tool look up competitor data automatically?
No. It only organises what you enter. That keeps it free and accurate to what you have seen. Gather your notes from competitor websites, Google reviews, social profiles and ad libraries, then paste them in. You stay in control of every fact.
How often should I review my competitors?
Every three to six months is enough for most small businesses, and whenever a new competitor opens or an existing one changes prices or launches a big campaign. Keep a simple file of notes from each review so you can see how competitors change their prices, offers, reviews and marketing over time.
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