Free Logo Concept Generator
Type your brand name, pick an industry and style, and get a dozen original logo concepts you can download as SVG or PNG. Ideal for briefing a designer.
Logo Concept Generator: Type your brand name, pick an industry and style, and get a dozen original logo concepts you can download as SVG or PNG. Ideal for briefing a designer. It is free, needs no sign-up and runs in your browser. How to use it: 1) enter your brand name, tagline and industry; 2) choose a style and your brand colours, then click Generate; 3) click a concept to enlarge it, then download SVG or PNG. The tool builds every concept from code in your browser. It combines geometric marks (hexagons, shields, circles, rounded squares and abstract shapes drawn from vector paths), monogram letter arrangements and wordmarks set in standard system fonts.
How the logo concept generator works
The tool builds every concept from code in your browser. It combines geometric marks (hexagons, shields, circles, rounded squares and abstract shapes drawn from vector paths), monogram letter arrangements and wordmarks set in standard system fonts. Your industry steers which marks appear first, and your style choice decides the layouts: icon left, stacked, wordmark, emblem or badge.
Colour palettes
You can use only your own colours, or let the tool add suggested palettes. Suggestions come from simple colour rules (analogous and complementary hues, a dark and light pairing) plus a short list of palettes that suit your industry. Click any swatch to copy its hex code.
Downloads
- SVG: a clean vector file you can scale to any size.
- PNG: transparent, on white or a dark version, rendered from the SVG.
- Icon only: a 512 px PNG of the mark for social avatars or favicons.
Limitations
These are starting concepts, not finished trademarks. Because they come from shared building blocks, another business could get a similar shape, so ask a designer to refine your favourite and run a trademark search before you use it. The fonts are system fonts, which can look slightly different on other computers; a designer should convert text to outlines for final files. The tool never copies or imitates real brand logos.
Logo Concept Generator FAQs
Can I use these logo concepts for my business?
You can use them as a starting point. Because concepts are built from common shapes and system fonts, they may not be unique enough to register. Treat them as a brief: pick the direction you like, ask a designer to refine it, and run a trademark search in your country before printing anything.
What is the difference between SVG and PNG?
SVG is a vector file, so it stays sharp at any size and designers can edit it. PNG is an image made of pixels, which is easy to upload to websites and social profiles. Download the SVG for your designer and printing, and a PNG for quick everyday use.
How do I choose the right logo style?
Pick a style that matches how customers see you. Monograms and emblems feel established and suit law, finance and hospitality. Minimal and geometric marks suit tech and modern services. Wordmarks work well when your name is short and distinctive. Try several styles and compare them side by side.
Are my brand details stored anywhere?
No. The concepts are drawn in your browser with code, and nothing is sent to a server. Your brand name, colours and downloads stay on your device. If you close the page, the concepts disappear, so download any you want to keep.
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