Free Digital Marketing Budget Planner
Turn your revenue into a monthly and annual marketing budget, split it across channels, adjust the mix and download it as a spreadsheet.
Digital Marketing Budget Planner: Turn your revenue into a monthly and annual marketing budget, split it across channels, adjust the mix and download it as a spreadsheet. It is free, needs no sign-up and runs in your browser. How to use it: 1) enter annual revenue and the share for marketing; 2) choose your business stage and main goal; 3) click Plan my budget; 4) edit the channel percentages and download the CSV. Many businesses set their marketing budget as a share of revenue. The planner multiplies your annual revenue, or target revenue if you are new, by the percentage you choose to get an annual and monthly budget.
How the digital marketing budget planner works
Many businesses set their marketing budget as a share of revenue. The planner multiplies your annual revenue, or target revenue if you are new, by the percentage you choose to get an annual and monthly budget.
Common planning ranges
As a rule of thumb, established businesses often plan around 5 to 10 percent of revenue, growing businesses around 7 to 15 percent, and new businesses or launches often 10 to 20 percent. These are planning habits, not rules. The right figure depends on your margins, competition and goals.
Channel split
The tool suggests a starting split across seven lines: SEO, Google Ads, Meta Ads, content, email, tools and design. The split changes with your goal. Lead generation leans on search, online sales lean on shopping ads, Meta and email, and awareness leans on social and content. Your business stage adjusts it a little more.
Annual budget = revenue x shareMonthly budget = annual budget / 12Channel budget = monthly budget x channel %
Make it yours
Every percentage is editable. Amounts update straight away and a warning appears if the total is not 100 percent. Download the plan as a CSV for your spreadsheet.
Limitations
The default split is a starting point, not advice for your exact market. Ad lines are media spend, so add management fees if someone runs your campaigns. Measure cost per lead or sale for each channel and move budget towards what works.
About this tool
The Digital Marketing Budget Planner is built and maintained by the Hayyat Networks team, a digital marketing, SEO and web development agency working with businesses in New York and Lahore since 2016. It is part of our free Business & Marketing Tools collection.
- Last reviewed
- CostFree, no sign-up
- Where it runsRuns in your browser
- Checking resultsThe method and a worked example are shown above, so you can verify every result.
- PrivacyIt runs entirely in your browser: what you type stays on your device and is never sent to us.
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Link to this tool
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<a href="https://hayyatnetworks.com/free-tools/business-tools/digital-marketing-budget-planner/">Digital Marketing Budget Planner</a> by Hayyat NetworksDigital Marketing Budget Planner FAQs
How much should a business spend on digital marketing?
A common rule of thumb is 5 to 10 percent of revenue for established businesses and more, often 10 to 20 percent, for new or fast growing ones. Your margins, competition and goals matter more than any average, so test and adjust.
How do I split a marketing budget across channels?
Start with the channels closest to the sale, such as search ads and your Google profile for local businesses, or shopping ads and email for online stores. Keep some budget for content and SEO, which build over time, and a small amount for testing.
Should a new business spend more on marketing?
Usually yes, as a share of revenue, because it has to build awareness from zero. Many new businesses base the budget on target revenue rather than current revenue, then reduce the share as word of mouth and SEO grow. Track results closely.
Does the marketing budget include agency fees?
It can. The ad lines in this planner are media spend paid to Google or Meta. If an agency or freelancer manages your marketing, include their fees in your plan, either as a separate line or within the SEO, content and design budgets.
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