Free Apple Ads Planner for Apps and Websites
Plan Apple Ads for your App Store app (campaigns, keywords, budget, cost per install, ROAS), or promote any website, store or local business to iPhone, iPad and Mac users with Apple Business Connect, Siri, Apple Maps and iOS-targeted ads.
Apple Ads Planner for Apps and Websites: Plan Apple Ads for your App Store app (campaigns, keywords, budget, cost per install, ROAS), or promote any website, store or local business to iPhone, iPad and Mac users with Apple Business Connect, Siri, Apple Maps and iOS-targeted ads. It is free, needs no sign-up and runs in your browser. How to use it: 1) choose whether you are promoting an App Store app or a website; 2) enter your details, budget and expected costs; 3) follow the campaign structure or the Apple-user plan, and check your expected results.
How Apple Ads works
Apple Ads (formerly Apple Search Ads) shows your App Store listing as an ad at the top of search results, and can also appear on the Today tab, Search tab and product pages. Search ads are priced per tap in an auction.
The four-campaign structure
Separating brand, category, competitor and discovery campaigns lets you bid differently by intent and see which searches bring paying users.
Promoting a website to Apple users
Apple Ads only advertises apps. For a website, claim Apple Business Connect (free) to appear in Siri and Apple Maps, and target iOS and macOS devices in Google Ads and Meta ads; Safari uses Google as its default search engine.
About this tool
The Apple Ads Planner for Apps and Websites is built and maintained by the Hayyat Networks team, a digital marketing, SEO and web development agency working with businesses in New York and Lahore since 2016. It is part of our free Digital Advertising Tools collection.
- Last reviewed
- CostFree, no sign-up
- Where it runsRuns in your browser
- Checking resultsResults follow the steps shown on this page.
- PrivacyIt runs entirely in your browser: what you type stays on your device and is never sent to us.
Spotted a problem or have an idea? Tell us and we will review it.
Link to this tool
Free to share in your blog, course notes or resource list. Copy the link below:
<a href="https://hayyatnetworks.com/free-tools/advertising-tools/apple-ads-campaign-planner/">Apple Ads Planner for Apps and Websites</a> by Hayyat NetworksApple Ads Campaign Planner FAQs
Can I promote my website with Apple Ads?
Not directly: Apple Ads only promotes App Store apps. Use Apple Business Connect for Siri and Apple Maps, and iOS-targeted Google and Meta ads for website traffic. Choose the website option in this tool for a full plan.
Is Apple Ads the same as Apple Search Ads?
Yes, Apple renamed Apple Search Ads to Apple Ads and added more placements.
What is a good cost per tap?
It varies widely by country and category; games and finance cost more. Start with suggested bids and adjust to your cost-per-install target.
Do I write ad text for Apple Ads?
No. Apple uses your App Store title, subtitle and screenshots, or a custom product page you create.
Want our experts to implement these improvements?
Get professional support from Hayyat Networks. Request a free consultation.