Free Etsy Listing SEO Checker
Paste your Etsy title, tags and description opening to get a score out of 100 with pass, improve and fix checks and a clear list of what to change first.
Etsy Listing SEO Checker: Paste your Etsy title, tags and description opening to get a score out of 100 with pass, improve and fix checks and a clear list of what to change first. It is free, needs no sign-up and runs in your browser. How to use it: 1) paste your title, tags and the first lines of your description; 2) add your photo count, attributes, price and shipping, then click Check; 3) work through the Fix these first list, then copy or download the report. The checker reads the listing details you paste and runs about twenty checks based on Etsy’s published listing rules and well known best practice. Each check is marked pass, improve or fix, and comes with a concrete suggestion.
How the Etsy listing SEO checker works
The checker reads the listing details you paste and runs about twenty checks based on Etsy’s published listing rules and well known best practice. Each check is marked pass, improve or fix, and comes with a concrete suggestion.
What it checks
- Title: length up to 140 characters, main keyword within the first 40 characters, repeated words, words in all capitals and overused symbols.
- Tags: all 13 used, none over 20 characters, no duplicate or plural repeats, multi-word phrases, overlap with the title and tags that only repeat your category.
- Description: main keyword in the first 160 characters and natural wording without stuffing.
- Media and attributes: at least five photos, a listing video and filled attributes.
- Shipping: free US shipping on orders of $35 or more, which Etsy rewards in US search.
How the score works
Each check has a weight based on its likely impact. A pass earns full points, improve earns half and fix earns none. The score is the share of points earned, from 0 to 100.
Limitations
The score is not an Etsy ranking and does not predict sales. Etsy also ranks listings by signals we cannot see, such as clicks, favourites, sales history, recency and your shop’s service record. Rules were checked in November 2026 and can change, so confirm in your seller dashboard. Not affiliated with Etsy, Amazon, eBay or Walmart.
About this tool
The Etsy Listing SEO Checker is built and maintained by the Hayyat Networks team, a digital marketing, SEO and web development agency working with businesses in New York and Lahore since 2016. It is part of our free Marketplace Seller Tools collection.
- Last reviewed
- CostFree, no sign-up
- Where it runsRuns in your browser
- Checking resultsThe method and a worked example are shown above, so you can verify every result.
- PrivacyIt runs entirely in your browser: what you type stays on your device and is never sent to us.
Spotted a problem or have an idea? Tell us and we will review it.
Link to this tool
Free to share in your blog, course notes or resource list. Copy the link below:
<a href="https://hayyatnetworks.com/free-tools/marketplace-seller-tools/etsy-listing-seo-checker/">Etsy Listing SEO Checker</a> by Hayyat NetworksEtsy Listing SEO Checker FAQs
How do I check my Etsy SEO for free?
Paste your listing title, 13 tags and the first lines of your description into the checker above, then add your photo count and shipping price. You get a score with pass, improve and fix checks and a short list of the changes likely to help most. It runs in your browser.
How long should an Etsy title be?
Etsy allows up to 140 characters, but you do not need to use them all. Start with the main keyword phrase buyers search for, then add a few key details such as material, style or recipient. Short, clear titles are easier to read on phone screens and in search results.
Does free shipping help Etsy ranking?
Yes, in the US. Etsy gives priority in US search to listings from shops that guarantee free shipping on US orders of $35 or more. You can build the shipping cost into your price. The checker flags listings that could qualify but still charge for shipping.
How many photos should an Etsy listing have?
Aim for at least five, and Etsy allows up to 20. Show the item clearly, close-up details, the size or scale, the item in use, every colour or variation and the packaging. A short video adds even more, because buyers can see the item move.
Want our experts to implement these improvements?
Get professional support from Hayyat Networks. Request a free consultation.
Want experts to handle this?
More free marketplace seller tools
Free audit and all tools
Keep exploring
More tools in this category
Other tool categories
Get expert help
Marketplace fee calculators
Work out exact fees and profit for one marketplace at a time with these free calculators.